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Reasonable Doubt was an all or nothing moment for the Brooklyn born emcee. Jay Z lets you know from the jump how he was going to approach music and business from a managerial standpoint. In Hip-Hop everyone gets on the mic and talks that talk but Jay Z was talking that talk and accomplished everything he said he was going to do. Reasonable Doubt is the most ambitious album that we have ever seen in music. Jay Z, Damon Dash, & Kareem “Biggs” Burke come together to form Roc-A-Fella records and through a distribution deal with Priority Records put out the groundbreaking album “Reasonable Doubt” that gave birth to one of the greatest emcees of all-time Jay Z. At the time this Roc-A-Fella Records thing was a long shot because in 1996 rappers were looking for record deals not creating them. For many outside of the Tri-State area this Jay Z guy was a virtually unknown.
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Jay Z’s rap resume at the time was more so him being seen alongside of Jaz-O, Big Daddy Kane, & Original Flavor. Along comes an ambitious Brooklyn emcee by the name of Jay Z. The West Coast had the rap game on smash and the East Coast was making a resurgence with Biggie, Nas, & Wu-Tang at the forefront. Southern Hip-Hop is making a modest rise through the works of Scarface, UGK, Outkast, Goodie Mob, 8Ball & MJG, and others.
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The East Coast vs West Coast thing is getting full media coverage and media hype. The year is 1996, 2Pac & Biggie are at the top of the Hip-Hop world.